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Lego

Petr Simon

Creative research
treatment design

Lego has released a commercial in the “Find your Flow” series that reflects the mindfulness effects of its building block models for adults and promotes the mental, creative, and relaxing benefits of Lego products.
Inspired by the mesmerizing hand and arm performance created by choreographer Sadeck Waff as part of the farewell ceremony for the 2020 Tokyo Paralympic Games, director Petr Simons visualizes this invisible process in the mind that starts when two Lego bricks are clicked together on a kind of abstract theater stage with elements of sound design and choreography.

Client

Lego

Title

Find your flow

Production Company

ARmada

Executive Producer

PAVEL PICEK

Director

Petr Simon

DOP

Dušan Husár

Editor

Katarína Gramatová

Music

Oliver Fillner

SCREENS

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