Lego
Petr Simon
Creative research
treatment design
Lego has released a commercial in the “Find your Flow” series that reflects the mindfulness effects of its building block models for adults and promotes the mental, creative, and relaxing benefits of Lego products.
Inspired by the mesmerizing hand and arm performance created by choreographer Sadeck Waff as part of the farewell ceremony for the 2020 Tokyo Paralympic Games, director Petr Simons visualizes this invisible process in the mind that starts when two Lego bricks are clicked together on a kind of abstract theater stage with elements of sound design and choreography.
Client
Lego
Title
Find your flow
Production Company
ARmada
Executive Producer
PAVEL PICEK
Director
Petr Simon
DOP
Dušan Husár
Editor
Katarína Gramatová
Music