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Nike Golf 

Matt Hoffman

Creative research
treatment design

Golf continues to grapple with a crisis: the perception that it’s merely a mundane pastime reserved for the overweight and narrow-minded. Inspired by the vibrant visual style of 80s skate magazine “Thrasher,” the Hoffmans challenge this stereotype head-on. With a very loose, five-man crew, they created infectious, fun, and ingenious films featuring professional skateboarders such as Eric Coston and Sean Malto in a wild cross-golf pursuit for the coveted purple jacket. It’s pure, unadulterated fun!

Client

Nike Golf

Title

The Chase

Production Company

HB films

Executive Producer

John Beveridge

Director

Matt Hoffman

DoP

Mikey van Beuren

Skateboardcamera

Ryan Reichenfeld

Editor

Kim Dubé,
Lost Planet Editorial

SCREENS

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Next projects

Lego

Petr Simon

Deutsche Telekom

Reynald Gresset

Con Edison

Mark Hoffman