Nike Golf
Matt Hoffman
Creative research
treatment design
Golf continues to grapple with a crisis: the perception that it’s merely a mundane pastime reserved for the overweight and narrow-minded. Inspired by the vibrant visual style of 80s skate magazine “Thrasher,” the Hoffmans challenge this stereotype head-on. With a very loose, five-man crew, they created infectious, fun, and ingenious films featuring professional skateboarders such as Eric Coston and Sean Malto in a wild cross-golf pursuit for the coveted purple jacket. It’s pure, unadulterated fun!
Client
Nike Golf
Title
The Chase
Production Company
HB films
Executive Producer
John Beveridge
Director
Matt Hoffman
DoP
Mikey van Beuren
Skateboardcamera
Ryan Reichenfeld
Editor